2011 Prime Cuts - Released in March of 2012? WTF

I just read on the Beckett Blog that 2011 Prime Cuts will be released about 75 days into 2012. I just don't get it. Why not just call it 2012 Prime Cuts. O.K. I don't get that they will be selling 2013 cars in a few months but I guess that is  me.